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Web site promotion and marketing
The most important allies for web site promotion and marketing are the main Search Engines.
If your site is correctly optimised for Search Engines you will be receiving free traffic, make sure your site can identify
where your traffic is generated
Before you select a web designer, ask to view their portfolio and carry out some basic search investigations
- Identify the keywords that you would expect to use to find a particular business.
- Enter the keywords into the three main Search Engines Google, Yahoo and MSN.
- If the results show listings outside the top 30 positions. Find an alternative web designer
| Search Engine | Keywords | URL | Position | No. of Sites |
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| Google.co.uk | Golf history Video | www.foreteevideo.co.uk | 1st and 2nd | 1,570,000 |
| Google.co.uk | Golf Trivia | www.foreteevideo.co.uk | 1st and 2nd | 387,000 |
| Yahoo.co.uk | LaserJet repairs | www.laserjet.co.uk | 2nd | 13,200 |
| Yahoo.co.uk | LaserJet refurbishment | www.laserjet.co.uk | 1st | 1,060 |
| MSN.co.uk | Trafalgar bicentennial celebrations | www.nelson1805.com | 1st and 2nd | 1,854 |
| MSN.co.uk | Battle of Trafalgar celebrations | www.nelson1805.com | 2nd | 28,680 |
| Google.co.uk | Fire safety consultant Hampshire | www.firesafety2000.co.uk | 1st | 191,000 |
| Google.co.uk | Fire risk consultants | www.firesafety2000.co.uk | 1st | 627,000 |
Results correct as at 4th November 2005
Web site promotion
Make sure that:
- All promotional and advertising copy contains your website address. Everything from letterpaper to business cards to
adverts and flyers.
- Publicise your site and your online services. Being first to market or adding value is news worthy.
- Build incoming and external links.
- Sign up for Google AdWords but be aware that cost can easily run out of control.
Call us now for a quote.
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